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Aldar Brand

We become a driving force that enriches lives by creating experiences that connect people, communities, and cultures.

Our Logo

Brand Overview

Brand Overview

Primary Colors

Primary Colors

Secondary Colours

Dynamic Tones

We have four groups of accent colours that are used very subtly to add character to the palette. It supports the primary palette by adding personality in a very considered and sophisticated manner whilst reflecting the Aldar brand.

Secondary Colours
We use Poppins

We use Poppins

We use Almarai

We use Almarai

Orchestral

Orchestral Light

Local

Electro

Our photography style is about ‘moments of genuine human interaction’, emphasising natural ‘moments’. We prioritise people in our images while maintaining a distinct sense of place/location. We inject a casual and playful vibe into snapshots of our daily work routines.