We become a driving force that enriches lives by creating experiences that connect people, communities, and cultures.
Our
Logo
Our logo highlights the brand name and the brand mark equally. The frame is an integral part of our logo.
Brand Strategy
Live Aldar is an ethos, a philosophy, a way of thinking that describes how our three pillars - well-designed, positive impact, and human centric - that captures the essence of our culture and growth.
Colour
Our colour palette addsrichness and depth to our communications. Colour should be usedsparingly and subtly to add sophistication and character.
Primary Colors
Secondary Colours
Dynamic Tones
We have four groups of accent colours that are used very subtly to add character to the palette. It supports the primary palette by adding personality in a very considered and sophisticated manner whilst reflecting the Aldar brand.
Typography
Our typography isdistinctive, sophisticated and easily legible.
Our Fonts
We use Poppins
We use Almarai
Our Sonic
We have created a sonic style that feels human, energetic & vibrant.- an award-winning, innovative new brand element that captures the essence of our culture and growth.
Orchestral
Local
Orchestral Light
Electro
Our photography style is about ‘moments of genuine human interaction’, emphasising natural ‘moments’. We prioritise people in our images while maintaining a distinct sense of place/location. We inject a casual and playful vibe into snapshots of our daily work routines.
