Please ensure Javascript is enabled for purposes of website accessibility Our Company's Strategy - Aldar

Our Company's


Our Vision

Become a leading regional real estate developer and manager that creates memorable experiences and value for our customers and shareholders.

Our Mission

Place our customers first by embedding sustainability, quality, technology and  innovation in everything we do.

Our Core Values


We are responsive, dynamic and committed.

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We are one team, working together across boundaries to achieve our shared objectives.

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Customer Centric

We engage and deliver an exceptional customer journey.

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Diverse & Inclusive

We value diversity and inclusiveness, treating everyone with respect and dignity.

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We differentiate ourselves by going above and beyond in everything we do.

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Shaping the journey towards growth

Our strategy shapes our journey towards future growth, enriching customer experiences and maximising shareholder value as we pursue our goals and realise our vision.

Our Strategic Objectives

Financial Services icon Future-proofing our fiscal strength

The Financial Horizon

Our goal is to drive maximum financial returns for our shareholders by continually growing our portfolio and exploring new opportunities.


Maximise shareholder value.


Grow profits and enhance margins.


Expand and drive sustainable growth.

Skyline of Al Reem Island in Abu Dhabi
Customer Value Icon Customer centricity and engagement

Customer Value Proposition

Our Customer Experience (CX) vision is “At Aldar, we lead the way with agile & innovative solutions that win customers’ loyalty and elevate their experience with us”.

This CX vision guides us on what we want to achieve with our customers across our portfolio.


We are a trusted real estate company.


Create memorable experiences.


Yield sustainable returns.

star on a trophy icon Operational processes & supply chain efficiency

Operational Excellence

We continuously optimise our operating processes to improve management efficiency and ensure we deliver our developments on time and within budget.


Ensure our projects are delivered on time, within budget and to agreed quality.


Maximise and unlock the potential of our assets.


Optimise our processes and strengthen our value chain.


Embed environment and quality in every area of our business.


Drive value and synergy through investment.

Aldar at Cityscape
Customer centricity icon Exceptional customer experiences

Customer Centricity

We create trust through meaningful customer engagement and the delivery of exceptional experiences.


Powerful customer engagement.


Exceptional customer experiences.


Add value through loyalty programmes and unified marketing.


Promote social and environmental sustainability.

Growth Chart Icon Increasing the value of our assets

Growth & Expansion

We pursue sustainable growth through innovative marketing strategies, new market opportunities and an ongoing focus on efficient working practices.


Invest in expansion.


Build our portfolio.


Optimise utilisation.


Engage our stakeholders.

People Innovation Icon Nurture an innovative & creative culture

People, Innovation and Digital Transformation

We seek to attract and retain high performing talent, nurture an innovative and creative culture and adopt disruptive technology to help us achieve our vision.


Leverage our data.


Deploy disruptive technology.


Embed innovation.


Attract high quality talent.


Develop our people.


Nurture a creative culture.

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Our Strategic Programmes

We manage our strategy through six programmes. Each one is led by people from across our organisation, ensuring a collaborative approach to achieving our goals.
  • Customer journey framework and automation
    Abu Dhabi

    By working closely with our customers at every stage of the journey, we create unique, memorable experiences.

  • Employee Development and Engagement
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    We value team spirit, ambition, commitment and diversity, working collaboratively as one team to foster innovation and empowerment.

  • Data Transformation and Analytics
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    We’re transforming the processes and technology we use to collect and use data, to help us make more informed, insightful decisions.

  • Operating model and process efficiency automation

    We continuously optimise and automate our operating processes to become more agile and responsive.

  • CSR and Sustainability

    Our business culture has sustainability at its core. Responsible, sustainable practices are integral to how we operate, collaborate, innovate and grow.

  • Growth, expansion and stakeholder management
    Skyline of Al Reem Island in Abu Dhabi at sunset

    We foster new and existing partnerships with government and stakeholders to expand, grow, and create sustainable communities for future generations.